What is strategy, really?
Strategy involves the formulation and implementation of the major goals and initiatives taken by a company’s top management, based on the analysis of resources and an assessment of the internal and external environments in which the organization competes.
Strategic management provides overall direction to the enterprise and involves specifying the organization’s objectives, developing policies and plans designed to achieve these objectives, and then allocating resources to implement the plans. Numerous models and frameworks were developed to assist in strategic decision making in the context of complex and dynamic environments. The main point of every viable model is that the strategic management is not static in time; the models should include a feedback loop to analyze execution and gain insights for the next phases of strategy formation.
Corporate strategy should answer a key question from a broader perspective: “What business should we be in?” Business strategy answers the question: “How shall we compete in this business?” You made a right step starting to ask such questions and we can assist you in getting the best answers.